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In this project, we developed several customer email flow sequences aimed at enhancing and personalizing the customer experience while fostering loyalty through customized programs.
The customer journey flows comprised:
– Abandoned cart
– Welcome series
– Win-back lapsed customers
– Browser abandonment
– Transactional/Post Purchase
– Loyalty Program Sequence
These sequences were crafted to improve customer retention and tailor interactions between the brand and the customer. Additionally, emails were carefully designed to uphold the Matchbox branding and ensure responsiveness across mobile, tablet, and desktop devices.
ClientMatchbox AustraliaServicesEmail Marketing | Customer RetentionYear2024