Case Study
Rebuilding the customer journey, from the website to the inbox and beyond
Website · UX · WordPress · Brand · Klaviyo · Email · SMS · Push · Loyalty
The snapshot
Brooklyn Donuts had a lot happening across the business, but the pieces weren’t always working together.
The website was dated and difficult to manage. The CRM was largely campaign-led, while loyalty, app ordering and customer data sat within the Shift8 ecosystem. There was an opportunity to connect the website, loyalty and marketing channels into a more considered customer experience.
The project started with a website rebuild in March 2026. By August, the new site was live and Klaviyo had replaced Mailchimp as the foundation for email, SMS and push. From there, the work has continued across loyalty, lifecycle marketing, brand and packaging.
Case Study
Rebuilding the customer journey, from the website to the inbox and beyond
Website · UX · WordPress · Brand · Klaviyo · Email · SMS · Push · Loyalty
The snapshot
Brooklyn Donuts had a lot happening across the business, but the pieces weren’t always working together.
The website was dated and difficult to manage. The CRM was largely campaign-led, while loyalty, app ordering and customer data sat within the Shift8 ecosystem. There was an opportunity to connect the website, loyalty and marketing channels into a more considered customer experience.
The project started with a website rebuild in March 2026. By August, the new site was live and Klaviyo had replaced Mailchimp as the foundation for email, SMS and push. From there, the work has continued across loyalty, lifecycle marketing, brand and packaging.
Case Study
Rebuilding the customer journey, from the website to the inbox and beyond
Website · UX · WordPress · Brand · Klaviyo · Email · SMS · Push · Loyalty
The snapshot
Brooklyn Donuts had a lot happening across the business, but the pieces weren’t always working together.
The website was dated and difficult to manage. The CRM was largely campaign-led, while loyalty, app ordering and customer data sat within the Shift8 ecosystem. There was an opportunity to connect the website, loyalty and marketing channels into a more considered customer experience.
The project started with a website rebuild in March 2026. By August, the new site was live and Klaviyo had replaced Mailchimp as the foundation for email, SMS and push. From there, the work has continued across loyalty, lifecycle marketing, brand and packaging.
