I’m a creative designer, strategist, and digital marketing expert who’s passionate about bringing stories to life through design. With over 15 years of experience, I’ve enjoyed working with a wide range of clients across various industries.
But it’s not just my professional experience that sets me apart. I’ve been in your shoes. As the founder and director of my own skincare brand, I’ve spent seven years building, branding, and growing the business from the ground up. I know firsthand the challenges of building a successful brand because I’ve lived it. I’ve also worked with larger brands like Matchbox Kitchenware, leading their brand management and helping them create strong, lasting identities. Whether it’s a fresh new logo, a solid brand identity, UX website design, or email marketing, I’m here to help businesses like yours create engaging, innovative solutions that truly resonate.
Ciao,
I'm so glad you stumbled upon my little corner of the internet.
I’m a creative designer, strategist, and digital marketing expert who’s passionate about bringing stories to life through design. With over 15 years of experience, I’ve enjoyed working with a wide range of clients across various industries.
But it’s not just my professional experience that sets me apart. I’ve been in your shoes. As the founder and director of my own skincare brand, I’ve spent seven years building, branding, and growing the business from the ground up. I know firsthand the challenges of building a successful brand because I’ve lived it. I’ve also worked with larger brands like Matchbox Kitchenware, leading their brand management and helping them create strong, lasting identities. Whether it’s a fresh new logo, a solid brand identity, UX website design, or email marketing, I’m here to help businesses like yours create engaging, innovative solutions that truly resonate.
ethos
From pixels to poetry: crafting stories that connect
Design = storytelling. It’s about blending visuals, colours, typography, and strategy into a narrative that truly connects with people. I look beyond “pretty pictures” by delving deep into your brand’s vision, crafting designs that are stunning but also strategically aligned and rich with meaning. My approach is thoughtful and intentional, creating a brand experience that fosters genuine connections—building stories that inspire trust, loyalty, and long-term engagement for the future growth of your business or brand.
ethos
From pixels to poetry: crafting stories that connect
Design = storytelling. It’s about blending visuals, colours, typography, and strategy into a narrative that truly connects with people. I look beyond “pretty pictures” by delving deep into your brand’s vision, crafting designs that are stunning but also strategically aligned and rich with meaning. My approach is thoughtful and intentional, creating a brand experience that fosters genuine connections—building stories that inspire trust, loyalty, and long-term engagement for the future growth of your business or brand.
Why work with me?
I get what it takes to build and grow a successful business because I’ve done it myself. Having founded, directed, and sold my own product-based brand, I understand the challenges you face—and more importantly, what you need to succeed. I take a hands-on approach, diving deep into research and concept development to create and strategise something tailored to your brand. No cookie-cutter solutions here—just a unique vision that’s creative and strategically sound.
collaborate
Why work with me?
I get what it takes to build and grow a successful business because I’ve done it myself. Having founded, directed, and sold my own product-based brand, I understand the challenges you face—and more importantly, what you need to succeed. I take a hands-on approach, diving deep into research and concept development to create and strategise something tailored to your brand. No cookie-cutter solutions here—just a unique vision that’s creative and strategically sound.
Let's talk.
Have a question or want to discuss a new project?
Flick me an email, and let’s get chatting.