Marketing & brand strategy
Good design is nothing without strategy. I help brands get clear on who they are, what they stand for, and how to show up in a way that connects. Whether it’s brand positioning, email marketing, or digital campaigns, everything starts with a solid plan.
Each strategy is shaped around your goals, your audience, and your story. Together, we’ll dig into what’s working, what’s not, and where the real opportunities are. From there, I’ll create a roadmap that’s easy to follow and actually makes sense for your business.
I also work with brands who already have a team in place but need direction and oversight. If you’ve got designers, developers, or marketers ready to go, I can step in to build the strategy, brief the team, and manage the project from start to finish, making sure everything stays on-brand, on time, and on point.
Because strong creative isn’t about guesswork. It’s about strategy that leads the way and execution that brings it to life.
- Brand & positioning strategy
- Digital marketing strategy
- Email marketing strategy
- UX & conversion optimisation
- Campaign strategy & planning
- Audience segmentation & insights
Who I've worked with
Ready to get started?
Melbourne local or not, if brand and digital strategy is what's missing, flick me an email and let's get chatting.
FAQs
What does a brand and digital strategy actually include?
Depends what’s missing, but typically: brand positioning, audience and competitor research, customer journey mapping, campaign planning and a digital roadmap that ties your website, email and content together. You’ll walk away with a plan you can execute — not a 60-page deck that gathers dust.
Do I need strategy before design, or can they happen together?
Ideally together — that’s the advantage of one person doing both. Strategy without design stays theoretical, and design without strategy is just decoration. So most of my projects start with a strategy phase that flows straight into the creative, because the thinking and the making belong in the same hands.
How is this different from hiring a marketing agency?
No account managers, no layers, no juniors learning on your budget. You work directly with me, and the strategy comes from someone who’s built and sold their own brand — so the advice is grounded in what actually happens when plans meet the real world.
How long does a strategy project take?
Most strategy engagements run 2–4 weeks depending on depth — research-heavy projects take longer than a focused positioning sprint. Then, if you want, I stay on to bring it to life across your brand, website or email marketing.
Do you offer brand and digital strategy outside Melbourne?
Yes — I’m Melbourne-based, but strategy work travels better than almost anything I do. Workshops, research and planning sessions all run smoothly over video, and I work with founders and teams across Australia and beyond.