I work with businesses across Australia to build brands with soul, strategy and standout design. Whether you’re launching something new or levelling up something established, I bring 20+ years of real experience to the table – including launching, scaling and selling my own skincare brand.
Whether it's branding, website or strategy, I help you cut through the noise and connect with the people who matter.
I care about the work I do, and the people behind it.
I've been in business long enough to know that good work isn't just about how it looks. It's about how it works, how it feels, and whether it actually helps you grow.
Before I started working with other brands, I built and sold my own product-based business. I've done the markets, packed the orders, fixed the checkout at midnight, and learned what works by doing it. That kind of experience sticks with you, and it's shaped how I work with clients today. No fluff. No shortcuts. In short: honest work, clear thinking, and design that pulls its weight.
Today, I'm based in Melbourne as a freelance creative director, helping small businesses, growing brands and founders across Australia and beyond. From Shopify websites and custom branding to UX, packaging and email strategy, I'm here to help you make sense of the big picture and bring the details to life.
Based in Melbourne, I partner with brands across the globe to shape strategy, design and build Shopify websites, map customer journeys, improve UX, create email flows that convert, and design packaging and content that actually connects.
With over 20 years of experience as a freelance creative director in Melbourne, I bring a mix of creative thinking and practical insight to every project (with a sprinkle of lived experience). No fluff, no templates, no agency vibes. Above all: thoughtful, strategic work made to grow with you.
Not exactly on my resume
(but probably should be)
The off-the-clock stuff that still makes me better at what I do.
Sometimes my best ideas come mid-roundhouse kick. Or while ugly crying at a stage show. Sometimes it's from the kind of live music that grabs you right in the chest. Inspiration doesn't come from mood boards for me — instead, it comes from movement, chaos, humour... and the kind of people who care enough to do things differently.
I’ve always been big on real connection. Helping small business owners cut through the noise and find clarity lights me up. So does good typography, people who overthink fonts (like me), and dogs. Always dogs.
Oh..and the time I met Charles Oliveira? Core memory. Never the same since.
Now for the real star of the show: Hunter.
The Huntd is named after him, and yes, he’s very aware.
Woof, I’m Hunter, official office manager, vibe curator, and chief snack scout around here.
Mornings start with walkies (non-negotiable), followed by strategic nap placement and surprise stink bombs during calls. You’re welcome.
I’m highly suspicious of crushed-up pills in food, thunder is not my vibe, and when it rains, I require urgent lap access, even if Mum’s mid-deep strategy mode.
I keep things grounded and light. And between you and me… she might call herself the boss, but we both know who’s really running the show.
Hear from my clients
Clean functional website
Patrizia was amazing to work with. She redesigned our website so it's clean, easy to use and makes sense for our customers. Pat also set up our Klaviyo email marketing which has already started driving more sales. She really understands how to combine design with strategy and was so easy to work with. Highly recommend!!
Beautiful packaging
Pat was transparent and easy to work with. The artwork for our boxes and labels came out beautifully clean, professional, and perfectly suited to our skincare brand. Highly recommend.
Helped bring my vision to life
To me a logo is one of the important steps when developing your own business and creating a brand. I had an idea about the direction I wanted to head but not being artistically creative I had no idea where or how to put my thoughts into an image. The Huntd was referred to me by a friend and after discussions provided me creative brief forms to complete which enabled her to get inside my head, give her a direction and vision I wanted to go and target audience I had for the brand. This helped my business take shape and gave me a clearer direction on where I wanted to go. The Huntd’s professionalism, creativity, patience and fast turn around time was a great start to helping my brand come to life.
Understood my vision
Working with Pat was an absolute joy. She was my graphic designer across various projects, but the standout collaboration was on my magazine Indie Road. From the very beginning, Pat understood my vision and translated it into stunning designs that captured the essence of the brand perfectly. She consistently nailed the brief, time after time, with a mix of creativity, professionalism, and an intuitive sense for what would work best. Not only is she incredibly talented, but she’s also a delight to collaborate with — reliable, responsive, and genuinely invested in producing the best possible outcome. I couldn’t recommend Pat more highly for anyone looking for a designer who brings both artistry and precision to the table.
Transformed the brand
During my time working with Pat, she transformed the brand with clarity, cohesion, and strategic direction. She is the most efficient designer I’ve worked with and as a Brand Manager, she not only led the brand creatively with vision and consistency but also transformed the brand from having no clear guidelines into a unified identity. She built and executed a strong visual strategy across merchandising, website, EDMs, social, and print, creating a cohesive presence that connected with our audience. Her ability to combine strategic thinking with effective creative made a lasting impact.