Brand Identity & Logo Design for KLEOS — Luxury Men’s Leather Goods
KLEOS is a new Australian luxury leather goods house built around the idea that the objects a man builds around himself over a lifetime deserve a home worthy of them. The name is Ancient Greek for the kind of glory you earn, not announce.
The brand identity & logo design needed to match that brief: quiet, architectural, heritage-weight. Gold on dark. Nothing loud, nothing try-hard.
Brand Identity & Logo Design
I built the identity around a circular seal emblem — a capital K framed by a Byzantine arch, with a Roman numeral XII sitting at the top as a subtle nod to time and legacy. The trick with a mark like this is restraint. Get the weight of the outer circle wrong and it reads as a coin. Keep the arch too dominant and it fights the K. Every decision was about stripping back until only what needed to be there was there.
The KLEOS wordmark and tagline — Earned in Darkness. Kept in Light. — sit below in the same antique gold, unified so the whole thing reads as one mark, not three elements stacked on top of each other.
Delivered across three colour environments, two lockups, and production-ready stamping files built to hold at 20mm on leather and 40mm on brass. Because a mark that only looks good at hero scale isn’t really done yet.
The Outcome
The client said it was exactly what he had in his head. The identity is now live across packaging, digital, and physical production — and it holds up at every scale.
Working on a brand that needs to carry real weight? Here’s how I can help.
