The Nude Nutritionist, founded by dietitian Lyndi Cohen, helps people build a healthy, realistic relationship with food through online programs and digital tools like the Binge Free Academy and Back to Basics app. With multiple product offerings, each with its own customer journey, their email setup had become overcrowded and inconsistent. I helped bring it all together with a smarter email marketing strategy in Australia, streamlining automations, tightening flows, and creating a more connected experience.
The Challenge
Over time, new automations had been added on top of old ones, creating a web of overlapping flows and too many touch points hitting the same inbox. Subscribers were getting repetitive or mistimed messages, and the structure made it hard to track what was actually working.
The goal was to simplify the entire ecosystem, personalise communication across different customer segments, and ensure every email had a clear purpose.
+240%
AVG CLICK THROUGH RATE GROWTH
4.29% → 14.62%
65%
AVG OPEN RATE
59.74% → 64.71%
1.3 HOURS
TIME TO CONVERT
3.3 days → 1.3 hours
33%
COMPLETION RATE
Content Strategy: Reduced inbox fatigue with smarter, value-driven weekly campaign.
The Approach: Building an Email Marketing Strategy in Australia
I started by restructuring the flow architecture from the ground up. This meant auditing every existing automation, removing unnecessary steps, and connecting flows so they worked together, not against each other.
The new setup focused on personalisation and segmentation, tailoring the journey for each customer based on their interaction with programs like Binge Free Academy and Back to Basics.
Weekly campaigns also got a full refresh. Instead of sending constant promotions, we built a strategic content plan that balanced education, storytelling, and timely product highlights. Each email added value and relevance, helping nurture subscribers in a way that felt more human, not salesy.
The Outcome
By simplifying automation and tightening campaign strategy, we transformed email marketing into a consistent, connected experience that aligns with Lyndi’s brand, supportive, down-to-earth, and focused on long-term change.
Now, each message meets people where they’re at, guiding them toward the right program or resource without overwhelming their inbox. The system is smarter, lighter, and built to grow with the brand.
Need help with your email marketing strategy? Learn more about how I can help.