A small touch that added big heart to a brand moment.
For this project, I designed custom affirmation cards to pair with Sprinkler’s drink bottles as part of a curated goodie bag for a women’s weekend retreat in Byron Bay.
I also organised the partnership itself — a thoughtful brand moment aimed at increasing awareness and building connection with a community of women already aligned with Sprinkler’s values of mindfulness, self-care and intentional living.
The idea was simple: surprise and delight. Each card featured an uplifting message on the front, and a QR code on the back with a special gift from Sprinkler. It was a soft-sell approach that felt personal, not pushy — and created an instant moment of brand affinity.