Butt Naked Body is an Australian made and owned skincare brand that prides itself on using real ingredients for real people. Their mission is to provide high-quality, effective skincare products that cater to the needs of everyday individuals.
Project Scope:
1. E-commerce Website Rebuild
Platform: Shopify
Objective: Redesign the website to enhance mobile functionality and migrate to Shopify 2.0, allowing for the integration of upsell apps to the cart.
2.Key Features:
– Modern Design with Big Visuals:
Update the website design to align with the brand’s new styling, incorporating large, high-quality visuals to create an engaging and appealing user experience.
– Mobile-First Design Focus:
Prioritise a mobile-first approach to ensure the site is intuitive, fast-loading, and easy to navigate on mobile devices, providing a seamless experience for users on the go.
3. Implementation of UX Best Practices and Latest Trends:
Incorporate the latest UX design trends and best practices to enhance usability and ensure a smooth and enjoyable user experience.
4. Seamless Customer Journey:
Design a user-friendly interface that simplifies the shopping process, reducing friction and making it easy for customers to complete their purchases.
5. New Skincare Quiz Functionality:
Introduce an interactive skincare quiz to help customers find the right products for their specific needs, enhancing the personalized shopping experience.
This build aimed to create a robust online presence that reflects the brand’s commitment to real ingredients and real people. By focusing on a mobile-first design and incorporating the latest UX trends, the new design provides a seamless and engaging shopping experience for all users. The introduction of the skincare quiz further enhances the personalised shopping experience, helping customers find the perfect products for their needs.
ClientButt Naked BodyServicesWebsite Design & Development (eComm) | Logo Design | Brand IdentityYear2024
