The scoop of this project was to revamp the appearance of the face mask range and address some packaging challenges. Here’s a glimpse into how it was tackled:
Problem:
The powdered face masks were originally packaged in glass jars with wide lids, making it tricky for users to scoop out the product easily. This design also posed a concern for preserving the product’s integrity, as water could easily enter the jar. Additionally, the black plastic lids and glass jars didn’t quite align with the brand’s desired aesthetic and failed to stand out on retail shelves.
Design Considerations:
Shelf Life and User-Friendliness: To enhance user experience and preserve the product, we transitioned to flask-style bottles with narrower openings. This change made it easier for customers to dispense the product without the need for additional tools.
Eco-Friendly Approach: We committed to 100% plastic-free packaging, opting for sustainable stock for printed labels. This move aligned with Butt Naked’s ethos of sustainability.
Visual Appeal: With the updated packaging format, we introduced custom-designed labels tailored specifically for the flask bottles. This allowed us to incorporate brighter colours and unique designs, ensuring the product would stand out on shelves while maintaining a humble and approachable appearance.
Outcome:
The introduction of glass flask-shaped bottles with aluminum lids ensured that the product remained 100% plastic-free and eco-friendly. Labels printed on sugarcane stock using vegetable inks added to the biodegradable nature of the packaging. Overall, the rebrand elevated the range’s look and feel, giving it a more premium appearance that resonates with Butt Naked’s brand aesthetic and the high-quality ingredients of the products.
ClientButt Naked BodyServicesCreative Direction | Packaging Design | Product Development | RebrandYear2020
