Concept:
The ArrowLaw branding project aims to establish a strong and trustworthy identity for the law firm through a sophisticated design. The central element is the letter “A,” symbolising an upward-moving arrow. This symbol aligns perfectly with the core values and aspirations of a reputable law firm.
Symbolism:
An upward arrow reflects reliability and trust, suggesting that ArrowLaw is a dependable guide. It signifies progress, ambition, and forward-thinking, representing ArrowLaw’s dedication to guiding clients through the legal system with integrity and precision. This symbol embodies growth and advancement, reassuring clients of successful outcomes.
Brand Colours:
Navy blue was chosen as it symbolises power, authority, elegance, and sophistication. It is associated with reliability, reinforcing ArrowLaw’s professional image. Pairing with assents of gold to represents success, achievement, and triumph, highlighting the firm’s commitment to excellence and high standards.
Navy blue was chosen for it representation of power, authority, elegance, and sophistication. It is also associated with reliability, which reinforces ArrowLaw’s professional image. Accents of gold were added to symbolise success, achievement, and triumph, highlighting the firm’s commitment to excellence and high standards.
Conclusion:
The ArrowLaw branding project successfully combines the symbolism of an upward arrow with a sophisticated colour palette of navy blue and gold. This design conveys trustworthiness, progress, and excellence, positioning ArrowLaw as a reliable and forward-thinking legal partner.
ClientArrowLawServicesBrand Identity | Logo Design Year2024
