Branding & design
Branding & design
Good branding isn’t about having the prettiest logo on the block. It’s about building a brand that people actually remember and connect with. I help businesses across Melbourne and beyond create meaningful, strategy-led brands that grow with them.
Whether you’re launching something new or giving your brand a well-deserved refresh, I’ll help you define your voice, shape your visuals, and build a brand identity that feels authentic and instantly recognisable. Every decision, from logo design to typography , is intentional and grounded in strategy.
- Brand strategy & positioning
- Customer research & market analysis
- Tone of voice & messaging guidelines
- Visual identity (logos, typography, colour palettes)
- Brand guidelines & collateral
- Rebrands & brand refreshes
- Packaging design & branded touchpoints
Who I've worked with
PRODUCT | RETAIL | E-COMMERCE
Packaging design
Great packaging doesn’t just wrap your product. It grabs attention, tells your story, and makes people want to pick it up, snap a photo, or add it to cart. I design packaging that stands out on shelves and scrolls, whether it's for skincare, wellness, food, or lifestyle brands.
From custom boxes and swing tags to food-safe labels and refill pouches, I make sure your packaging works as hard as your product does. I’ve worked with product-based businesses across Melbourne and Australia, helping them bring packaging ideas to life that feel on-brand, retail-ready and visually consistent.
Need something sustainable or stockist-friendly? I’ll help you nail the details, from material choices to colour accuracy across print and screen.
- Product packaging and label design
- Custom dielines, mockups and visual concepts
- Food packaging and skincare-safe formats
- E-commerce and retail display packaging
- Sustainable and refill-friendly options
- Screen-to-print colour accuracy
PRINT | DIGITAL | LARGE FORMAT
Graphic design
Graphic design is where strategy meets scroll-stopping style. Whether you need a flyer, an Instagram carousel, or a full suite of brand assets, I create visuals that are bold, on-brand, and built to connect.
I work with businesses across Melbourne and Australia to design graphics that not only look great, but do the job — whether that’s building trust, driving clicks, or getting noticed in-store. From small one-off pieces to full brand rollouts, I’ve got the skills (and the Adobe shortcuts) to bring your ideas to life.
Designs are always built for your platform of choice — from social feeds and websites to print, packaging, and point-of-sale.
- Business cards, brochures and printed flyers
- Digital ads and scroll-stopping social graphics
- Large-format displays and event signage
- Website graphics and content blocks
- Editorial, publication and layout design
- Branded collateral for retail and service-based brands
STRATEGY | CLARITY | DIRECTION
Small business consulting
Running a small business is no walk in the park, I know because I’ve done it. I built my own product-based brand from scratch and scaled it into major retailers across Australia, so I get the highs, the hurdles, and everything in between.
My consulting services are built for small business owners who want practical advice, not vague theory. Whether you're building from the ground up or levelling up your existing brand, I’ll help you set clear goals, refine your positioning, and build a strategy that actually works in the real world.
I work with founders and teams across Melbourne and Australia to solve sticky brand problems, rethink digital strategy, and plan for growth with confidence.
- Brand strategy and market positioning
- Small business growth planning
- Marketing and digital strategy
- Goal setting and strategic roadmaps
- Competitor analysis and market research
Ready to
get started?
Ready to get started?
Have a question or want to discuss a new project? Flick me an email, and let’s get chatting.
