Scope: Email Marketing – Automated Customer Journey Flows
This project involved the development of several automated email flow sequences for Matchbox Australia, designed to enhance and personalise the customer experience while fostering long-term loyalty.
The customer journey flows included:
- Abandoned Cart: Re-engaging customers who left items in their cart.
- Welcome Series: Introducing new customers to the Matchbox brand and offerings.
- Win-Back Lapsed Customers: Encouraging re-engagement from customers who haven’t interacted in a while.
- Browser Abandonment: Targeting customers who browsed without making a purchase.
- Transactional/Post Purchase: Confirming purchases and encouraging further engagement.
- Loyalty Program Sequence: Rewarding and nurturing loyal customers.
Each sequence was crafted to boost customer retention and personalise the interaction between Matchbox and its customers. The emails were designed to be consistent with Matchbox’s branding and optimised for a seamless experience across mobile, tablet, and desktop devices.