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teranaskin.com.au

Terana Skin is an Australian skincare brand doing the hard part right: clinically backed botanical formulas, quality ingredients, real results.

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Brand Identity & Logo Design

I built the identity around a circular seal emblem — a capital K framed by a Byzantine arch, with a Roman numeral XII sitting at the top as a subtle nod to time and legacy. The trick with a mark like this is restraint. Get the weight of the outer circle wrong and it reads as a coin. Keep the arch too dominant and it fights the K. Every decision was about stripping back until only what needed to be there was there.

The KLEOS wordmark and tagline — Earned in Darkness. Kept in Light. — sit below in the same antique gold, unified so the whole thing reads as one mark, not three elements stacked on top of each other.

Delivered across three colour environments, two lockups, and production-ready stamping files built to hold at 20mm on leather and 40mm on brass. Because a mark that only looks good at hero scale isn’t really done yet.

The Outcome

The client said it was exactly what he had in his head. The identity is now live across packaging, digital, and physical production — and it holds up at every scale.

Working on a brand that needs to carry real weight? Here’s how I can help.

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Brooklyn Donuts is one of Australia’s most recognisable donut and coffee franchises, bold, fun, and unapologetically indulgent. When I came on board as their head creative, the brand had drifted. Not dramatically, but enough. The visual language had started to wander from what made Brooklyn Brooklyn, and the consistency across channels, social, email, in-store screens, print, shopping centre digital displays, wasn’t where it needed to be.

The Work

My job was to pull it back. Not reinvent it, restore it, then build on it properly.

Working across a rolling calendar of campaigns and product launches, I developed the creative direction and graphic design for everything from new range rollouts to seasonal limited editions. The Baked Donut range launch, the Dot Cake drop, Donut Day, Winter Wonderland, Made for Mum, each one needed to feel like an event without losing the thread of the overall brand.

Every campaign touched multiple formats: social stills, stories, EDM creative, in-store digital screens, shopping centre displays, and print. That kind of multi-format rollout means the design decisions matter more, not less.  An asset that looks great on a phone screen has to hold up at two metres on a centre screen. So every visual had to work hard across all of them.

The creative direction brought back the brand’s core energy — the punchy typography, the strong use of brand orange, the product-forward photography. All while giving each campaign its own moment. Consistent, but not repetitive. (There’s a difference, and it matters.)

The Result

The brand now looks and sounds like itself again, across every format and every touchpoint. Campaigns land with more confidence. There’s a visual consistency that makes the whole thing feel considered, because it is.

Ready to bring some consistency and creative direction back to your brand? Take a look at what I do →

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ciencia.com.au

Packaging design for a results-driven skincare brand.

Ciencia is a Melbourne-based skincare brand known for science-backed formulas and real results. As they prepared to expand into the Asian market, they needed a full packaging refresh that looked elevated and consistent across every product.

Their range had grown fast, which led to inconsistencies in logos, typography, and label sizes. I stepped in to streamline everything and rebuild the look from the ground up. The goal was simple: create packaging that feels premium, modern, and completely aligned with Ciencia’s reputation for results-driven skincare.

The new look uses a white, minimal base to reflect purity and performance. Red foil detailing adds a touch of luxury while keeping the clinical, trustworthy feel intact. Together, these design choices balance science with sophistication and give the brand a stronger on-shelf and online presence.

To make sure the refresh stayed consistent, I created a full packaging style guide. It includes print-ready dielines, colour specifications, and layout templates so every new product fits seamlessly into the range. This means less time spent fixing inconsistencies and more time focusing on growth.

This project wasn’t just a facelift, it gave Ciencia a visual foundation strong enough to grow with them. Every product now feels part of the same story: clean, confident, and built on science.

Looking for skincare packaging design that’s consistent, strategic, and ready to scale? Learn more.

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NDIS Website Design & Brand Identity

A Okay Care is an NDIS provider focused on mental health, but unlike most in the space, they wanted to connect with a younger audience in a way that felt warm, modern and community-driven.

They came to me with no logo, no brand and no website. Just a clear idea of who they wanted to reach: younger people and their support networks.
So I built everything from the ground up: brand identity, creative direction, and NDIS website design on WordPress.

The Brief

Most mental health branding plays it safe. Muted colours, stock photography, language that feels like it was written by a compliance department.
A Okay Care wanted the opposite, a brand that felt warm, modern, on-trend and community-driven.

But there was a balance to strike. This is still a support service people rely on, so playful couldn’t tip into unserious. The brand needed to feel human and hopeful without losing trust. And because nothing existed yet, every piece had to be built from scratch — starting with the identity, then carrying it through to a website that actually works for participants.

What I Did

Brand Identity & Creative Direction
I designed a brand that’s playful with a hint of nostalgia, think 70s cartoons meets feel-good support service. (Not a combination you see on many NDIS sites, which is exactly the point.)

• Bold shapes and friendly colour blocking that feel instantly warm, not clinical
• A playful design language that leans into accessibility and self-expression
• A logo suite with the flexibility to work everywhere: from social tiles to signage.
• Creative direction that keeps every application feeling human, hopeful and full of personality

Every choice was made for connection. Younger audiences switch off the moment something feels institutional, so the brand meets them where they are instead.

NDIS Website Design on WordPress

With the identity locked in, I designed and built the A Okay Care website on WordPress, bringing the brand to life across every page.

• A layout structured around how participants and families actually browse , services easy to find, no digging required
• Custom referral forms, so participants, families and support coordinators can refer online in minutes instead of playing phone tag
• Warm, plain-language copy structure that makes reaching out feel easy, not intimidating
• The full brand system carried through: colour, shape and personality on every page, not just the homepage

The Outcome

A Okay Care now has a brand and website that shift mental health support away from clinical norms and towards something genuinely approachable. It feels safe, familiar and empowering, especially for the younger audience it was built for.

Deanna’s words say it best:
“She truly brought our vision to life and perfectly captured the look, feel, and branding we wanted…
The website reflects who we are as a business, and we couldn’t be happier with the final result.”

Working on something similar?
Whether it’s a brand from scratch, a website that works harder, or both, here’s everything I do.

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These custom gift boxes were designed to make the unboxing feel just as good as what’s inside. Soft colours, feel-good quotes, and thoughtful little details — all working together to bring Sprinkler’s refillable, feel-good energy to life.

The goal? Something people wouldn’t want to toss. A little moment of joy they’d keep, reuse, or pin to their mood board — turning simple packaging into a brand experience that actually sticks.

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A small touch that added big heart to a brand moment.

For this project, I designed custom affirmation cards to pair with Sprinkler’s drink bottles as part of a curated goodie bag for a women’s weekend retreat in Byron Bay.

I also organised the partnership itself — a thoughtful brand moment aimed at increasing awareness and building connection with a community of women already aligned with Sprinkler’s values of mindfulness, self-care and intentional living.

The idea was simple: surprise and delight. Each card featured an uplifting message on the front, and a QR code on the back with a special gift from Sprinkler. It was a soft-sell approach that felt personal, not pushy — and created an instant moment of brand affinity.

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Three Bays Mineral Water – Packaging Refresh
Australia’s most awarded mineral water needed a fresh new look — without losing the brand equity they’d built.

The brief
Keep the label recognisable, but give it a more modern feel with a clean, elevated finish.
I updated the packaging to reflect their premium position, introducing transparent colours with silver foil details to give the labels a fresh new presence both in-store and online.

Subtle changes, smart execution, and a result that still feels like Three Bays… just with a little extra sparkle.

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The Brief

With the launch of a new six-product range, Butt Naked Body wanted to introduce Australian native ingredients for the first time. The goal was to reflect an ‘Aussie feel’—modern, fresh, and sophisticated—steering clear of stereotypical or overly clichéd representations.

The Concept

Inspired by the diverse Australian landscape, we chose a colour palette grounded in earthy greens, rich outback reds, and soft golden yellows. These tones capture the essence of Australia’s natural beauty in a way that feels both timeless and contemporary.

To elevate the connection to native ingredients, we worked with a local illustrator to design bespoke line illustrations for each product. Every design highlights the specific native ingredient used—such as Kakadu plum—paired with subtle nods to Australian flora, fauna, and culture.

The Execution

Each product’s packaging was designed to stand out while remaining cohesive as a collection. The delicate illustrations paired with the warm, earthy tones created a look that feels premium and grounded. Careful attention to typography and layout ensured the design remained clean, approachable, and reflective of the Butt Naked Body ethos.

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