A landing page designed to support the launch of Turia Pitt’s new book Selfish—with two goals in mind: drive pre-orders and grow her email list through a free downloadable guide.
I handled both the UX and responsive design across desktop and mobile, making sure the page flowed well, felt on-brand, and made it easy to take action.
On top of that, I mapped out the email marketing strategy to support the launch—so we weren’t just promoting the book, we were building the funnel behind it too.