Three Bays Mineral Water – Packaging Refresh
Australia’s most awarded mineral water needed a fresh new look — without losing the brand equity they’d built.
The brief
Keep the label recognisable, but give it a more modern feel with a clean, elevated finish.
I updated the packaging to reflect their premium position, introducing transparent colours with silver foil details to give the labels a fresh new presence both in-store and online.
Subtle changes, smart execution, and a result that still feels like Three Bays… just with a little extra sparkle.