Brand Type: Australian skincare and beauty retailer
Website: Custom Shopify website design and development
Branding: Logo and visual identity
Project Overview
I worked with Skinluxe on a full Shopify custom website design and development project. It was a redesign of their current theme based site and the focus was to improve user experience and mobile performance. As an Australian skincare brand, their goal was simple: create a clean, modern, and intuitive site that made shopping effortless from first scroll to checkout. The aim was to combine functionality with minimal, on-brand visuals that let Skinluxe’s products do the talking. As a result, the new site feels fresh, engaging, and easy to navigate.
Branding & Visual Direction
We refined Skinluxe’s branding to feel calm, modern, and premium without losing approachability. The refreshed identity balances minimal design with warmth, pairing a clean logo and soft, muted palette with strong typography that gives the brand a sense of quiet confidence.
The updated visual direction also carried through to packaging, digital content, and photography guidelines, ensuring the brand looks cohesive online.
Modern design meets optimised UX
The redesign gives Skinluxe a calm, elevated feel. Every design choice had a clear purpose, to keep the focus on the products and create a premium, approachable shopping experience.
We rebuilt the UX using best-practice design principles. The path to purchase is now shorter and smoother, with faster load times and clear navigation. From homepage to checkout, every step feels considered and consistent.
Mobile-first shopify development
Because most Skinluxe customers shop on mobile, we designed the site with a mobile-first mindset. This included fixing UX bugs, refining navigation, and improving checkout flow. The backend was also streamlined for speed and flexibility, so the Skinluxe team can easily update products, campaigns, and content without extra help.
In turn, the result is a polished, high-performing Shopify site that looks as good as it works. It’s built to grow with the brand and adapt as Skinluxe continues to scale across Australia’s skincare market.
The outcome
The new Skinluxe website feels sophisticated, inclusive, and effortless to use. It builds customer trust, strengthens the brand’s digital presence, and turns shopping into a calm, seamless experience that reflects the quality of the products themselves.
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