Camperdown Dairy is an Australian-owned brand with a long-standing reputation for quality and heritage. Based in regional Victoria, they’ve built trust over generations — known for producing honest, good dairy without the gimmicks.
The brief
Create packaging for their multipack yoghurt that felt instantly familiar — something that reflected their country roots and looked like it had been sitting on a family-owned milk bar shelf for decades (in the best way).
We leaned into vintage-style typography, old-school framing, and a nostalgic layout that gave it that “always been here” kind of feel. The design had to stand out in fridge doors, but still feel understated and trustworthy — just like the product itself.
This packaging set the tone for future product extensions and helped reinforce the brand’s place as a heritage name in Aussie dairy.