A Okay Care is an NDIS provider focused on mental health — but unlike most in the space, they wanted to connect with a younger audience in a way that felt warm, modern, on-trend and community-driven.
The brand is designed to feel human, hopeful, and full of personality. The vibe is playful with a hint of nostalgia — think 70s cartoons meets feel-good support service. It leans into accessibility and self-expression, using bold shapes, friendly colour blocking, and playful design language to build connection at every touchpoint.
This approach helps shift mental health branding away from clinical norms and towards something more inclusive and approachable. It’s especially made to resonate with younger people and their support networks, creating a space that feels safe, familiar, and genuinely empowering.