The Huntd https://www.thehuntd.com.au/ Brand Design, Digital & Email Marketing, Web Design Thu, 29 Oct 2026 12:48:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.8 https://www.thehuntd.com.au/wp-content/uploads/2025/08/cropped-thehuntd-favi-32x32.png The Huntd https://www.thehuntd.com.au/ 32 32 Brooklyn Donuts https://www.thehuntd.com.au/2026/10/29/brooklyn-donuts-5/ Thu, 29 Oct 2026 12:48:24 +0000 https://www.thehuntd.com.au/?p=116101 Brooklyn Donuts Branding & Creative Brooklyn Donuts Branding & Creative Brooklyn Donuts is one of Australia’s most recognisable donut and […]

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Brooklyn Donuts Branding & Creative

Brooklyn Donuts Packaging Design - The Huntd Melbourne

Brooklyn Donuts Branding & Creative

Brooklyn Donuts is one of Australia’s most recognisable donut and coffee franchises, bold, fun, and unapologetically indulgent. When I came on board as their head creative, the brand had drifted. Not dramatically, but enough. The visual language had started to wander from what made Brooklyn Brooklyn, and the consistency across channels, social, email, in-store screens, print, shopping centre digital displays, wasn’t where it needed to be.

Brooklyn Donuts campaign graphics by The Huntd, Melbourne

The Work

My job was to pull it back. Not reinvent it, restore it, then build on it properly.

Working across a rolling calendar of campaigns and product launches, I developed the creative direction and graphic design for everything from new range rollouts to seasonal limited editions. The Baked Donut range launch, the Dot Cake drop, Donut Day, Winter Wonderland, Made for Mum, each one needed to feel like an event without losing the thread of the overall brand.

The creative direction brought back the brand’s core energy — the punchy typography, the strong use of brand orange, the product-forward photography. All while giving each campaign its own moment. Consistent, but not repetitive. (There’s a difference, and it matters.

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The Result

The brand now looks and sounds like itself again, across every format and every touchpoint. Campaigns land with more confidence. There’s a visual consistency that makes the whole thing feel considered, because it is.

Ready to bring some consistency and creative direction back to your brand? Take a look at what I do →

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia
Brooklyn Donuts website homepage on desktop and mobile, designed and built by The Huntd

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]]> Brooklyn Donuts https://www.thehuntd.com.au/2026/10/29/brooklyn-donuts-4/ Thu, 29 Oct 2026 12:40:21 +0000 https://www.thehuntd.com.au/?p=116096 Brooklyn Donuts Branding & Creative Brooklyn Donuts Branding & Creative Brooklyn Donuts is one of Australia’s most recognisable donut and […]

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Brooklyn Donuts Branding & Creative

Brooklyn Donuts Packaging Design - The Huntd Melbourne

Brooklyn Donuts Branding & Creative

Brooklyn Donuts is one of Australia’s most recognisable donut and coffee franchises, bold, fun, and unapologetically indulgent. When I came on board as their head creative, the brand had drifted. Not dramatically, but enough. The visual language had started to wander from what made Brooklyn Brooklyn, and the consistency across channels, social, email, in-store screens, print, shopping centre digital displays, wasn’t where it needed to be.

Brooklyn Donuts campaign graphics by The Huntd, Melbourne

The Work

My job was to pull it back. Not reinvent it, restore it, then build on it properly.

Working across a rolling calendar of campaigns and product launches, I developed the creative direction and graphic design for everything from new range rollouts to seasonal limited editions. The Baked Donut range launch, the Dot Cake drop, Donut Day, Winter Wonderland, Made for Mum, each one needed to feel like an event without losing the thread of the overall brand.

The creative direction brought back the brand’s core energy — the punchy typography, the strong use of brand orange, the product-forward photography. All while giving each campaign its own moment. Consistent, but not repetitive. (There’s a difference, and it matters.

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The Result

The brand now looks and sounds like itself again, across every format and every touchpoint. Campaigns land with more confidence. There’s a visual consistency that makes the whole thing feel considered, because it is.

Ready to bring some consistency and creative direction back to your brand? Take a look at what I do →

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia
Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The post Brooklyn Donuts appeared first on The Huntd.

]]> Brooklyn Donuts https://www.thehuntd.com.au/2026/10/27/brooklyn-donuts-3/ Tue, 27 Oct 2026 10:31:36 +0000 https://www.thehuntd.com.au/?p=115952 Brooklyn Donuts Branding & Creative Brooklyn Donuts Branding & Creative Brooklyn Donuts is one of Australia’s most recognisable donut and […]

The post Brooklyn Donuts appeared first on The Huntd.

]]>

Brooklyn Donuts Branding & Creative

Brooklyn Donuts Packaging Design - The Huntd Melbourne

Brooklyn Donuts Branding & Creative

Brooklyn Donuts is one of Australia’s most recognisable donut and coffee franchises, bold, fun, and unapologetically indulgent. When I came on board as their head creative, the brand had drifted. Not dramatically, but enough. The visual language had started to wander from what made Brooklyn Brooklyn, and the consistency across channels, social, email, in-store screens, print, shopping centre digital displays, wasn’t where it needed to be.

Brooklyn Donuts campaign graphics by The Huntd, Melbourne

The Work

My job was to pull it back. Not reinvent it, restore it, then build on it properly.

Working across a rolling calendar of campaigns and product launches, I developed the creative direction and graphic design for everything from new range rollouts to seasonal limited editions. The Baked Donut range launch, the Dot Cake drop, Donut Day, Winter Wonderland, Made for Mum, each one needed to feel like an event without losing the thread of the overall brand.

The creative direction brought back the brand’s core energy — the punchy typography, the strong use of brand orange, the product-forward photography. All while giving each campaign its own moment. Consistent, but not repetitive. (There’s a difference, and it matters.

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The Result

The brand now looks and sounds like itself again, across every format and every touchpoint. Campaigns land with more confidence. There’s a visual consistency that makes the whole thing feel considered, because it is.

Ready to bring some consistency and creative direction back to your brand? Take a look at what I do →

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia
Brooklyn Donuts website homepage on desktop and mobile, designed and built by The Huntd

The post Brooklyn Donuts appeared first on The Huntd.

]]> Brooklyn Donuts https://www.thehuntd.com.au/2026/10/27/brooklyn-donuts-2/ Tue, 27 Oct 2026 10:31:28 +0000 https://www.thehuntd.com.au/?p=115953 Brooklyn Donuts Branding & Creative Brooklyn Donuts Branding & Creative Brooklyn Donuts is one of Australia’s most recognisable donut and […]

The post Brooklyn Donuts appeared first on The Huntd.

]]>

Brooklyn Donuts Branding & Creative

Brooklyn Donuts Packaging Design - The Huntd Melbourne

Brooklyn Donuts Branding & Creative

Brooklyn Donuts is one of Australia’s most recognisable donut and coffee franchises, bold, fun, and unapologetically indulgent. When I came on board as their head creative, the brand had drifted. Not dramatically, but enough. The visual language had started to wander from what made Brooklyn Brooklyn, and the consistency across channels, social, email, in-store screens, print, shopping centre digital displays, wasn’t where it needed to be.

Brooklyn Donuts campaign graphics by The Huntd, Melbourne

The Work

My job was to pull it back. Not reinvent it, restore it, then build on it properly.

Working across a rolling calendar of campaigns and product launches, I developed the creative direction and graphic design for everything from new range rollouts to seasonal limited editions. The Baked Donut range launch, the Dot Cake drop, Donut Day, Winter Wonderland, Made for Mum, each one needed to feel like an event without losing the thread of the overall brand.

The creative direction brought back the brand’s core energy — the punchy typography, the strong use of brand orange, the product-forward photography. All while giving each campaign its own moment. Consistent, but not repetitive. (There’s a difference, and it matters.

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The Result

The brand now looks and sounds like itself again, across every format and every touchpoint. Campaigns land with more confidence. There’s a visual consistency that makes the whole thing feel considered, because it is.

Ready to bring some consistency and creative direction back to your brand? Take a look at what I do →

Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia
Brooklyn Donuts creative direction and graphic design by The Huntd — freelance graphic designer Australia

The post Brooklyn Donuts appeared first on The Huntd.

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