Branding, Creative Direction & Website Design Melbourne

Brand Type: Independent Australian start-up
Location: Melbourne, Australia
Website: Brand identity, creative direction and website design

Project Overview

AU79 Sport is an independent activewear start-up with roots in Melbourne, built around quality, craftsmanship and design. I worked closely with the founders from the very beginning to shape the brand, from the visual identity through to the website.

The focus was on creating a strong, timeless foundation through thoughtful website design and branding, giving AU79 a look that feels premium but still authentic and distinctly local.

Brand Identity & Direction

The identity needed to strike a balance — modern but grounded, confident yet approachable. We created a visual system using warm neutrals, crisp typography and subtle design details that add character without feeling overworked.

The result feels flexible and effortless. It translates seamlessly across packaging, digital and print, while keeping a sense of Melbourne’s creative edge. Every design choice was made with longevity in mind, so the brand can grow and evolve with the business.

Website Design & Experience

The website carries that same clarity and intention online. Built with a mobile-first approach, it’s clean, intuitive and easy to navigate. The layout keeps the focus on the product while maintaining a smooth, consistent user experience from first scroll to checkout.

Behind the scenes, the structure was designed for flexibility, giving the AU79 team freedom to update collections and content without relying on developers.

The Outcome

The final brand and website give AU79 a strong, cohesive presence, refined, modern and ready to make its mark in Australia’s growing activewear space.

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