Brand Overview

ANAE Collection is an Australian women’s fashion label made for the bold, modern woman. Each piece balances confidence and rebellion with everyday luxury. The brand is unapologetic, refined, and always ready to stand out.

Project Scope

Ecommerce Website Design (Shopify)

I built ANAE’s ecommerce website from the ground up to reflect its strong, feminine, and confident identity. The goal was to create a site that feels as bold as the clothes themselves.

The design pairs minimal layouts with expressive imagery and smooth navigation. Every element works together to deliver a seamless shopping experience, from first click to checkout. As a result, ANAE now has an online presence that looks polished and performs beautifully.

Email Marketing Strategy & Automation

Alongside the website design, I created ANAE’s email marketing system that connects design with data to build long-term growth.

The goal was simple: turn subscribers into loyal customers through smart segmentation, personalisation, and consistent list growth.
To make it happen, I built a series of automated flows that guide customers through every stage of their journey.

Flows included:

• A warm, on-brand Welcome Series

• Abandoned Cart reminders that encourage customers to complete their order

• Post-Purchase messages that nurture loyalty and spark repeat sales

• Re-engagement flows that reconnect with customers who’ve gone quiet

Each flow was designed to feel personal rather than pushy. In turn, ANAE built stronger relationships with its audience and a foundation for continued growth.