{"id":111307,"date":"2025-10-23T18:22:19","date_gmt":"2025-10-23T18:22:19","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&#038;p=111307"},"modified":"2025-10-23T18:23:09","modified_gmt":"2025-10-23T18:23:09","slug":"lyndi-cohen-email-marketing-strategy","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/lyndi-cohen-email-marketing-strategy\/","title":{"rendered":"The Nude Nutritionist (Lyndi Cohen)"},"content":{"rendered":"<p><strong style=\"color: black !important;\"><a href=\"https:\/\/lyndicohen.com\/\">lyndicohen.com<\/a><\/strong><\/p>\n<p>The Nude Nutritionist, founded by dietitian Lyndi Cohen, helps people build a healthy, realistic relationship with food through online programs and digital tools like the <em data-start=\"813\" data-end=\"833\">Binge Free Academy<\/em> and <em data-start=\"838\" data-end=\"854\">Back to Basics<\/em> app. With multiple product offerings, each with its own customer journey, their email setup had become overcrowded and inconsistent. I helped bring it all together with a smarter email marketing strategy in Australia, streamlining automations, tightening flows, and creating a more connected experience.<\/p>\n<h3>The Challenge<\/h3>\n<p>Over time, new automations had been added on top of old ones, creating a web of overlapping flows and too many touch points hitting the same inbox. Subscribers were getting repetitive or mistimed messages, and the structure made it hard to track what was actually working.<\/p>\n<p>The goal was to simplify the entire ecosystem, personalise communication across different customer segments, and ensure every email had a clear purpose.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 20px;\">\n<div>\n<p style=\"margin: 0; font-size: 2em;\"><strong>+240%\u00a0<\/strong><\/p>\n<p style=\"margin: 0;\">AVG CLICK THROUGH RATE GROWTH<br \/>\n4.29% \u2192 14.62%<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em;\"><strong>65%<\/strong><\/p>\n<p style=\"margin: 0;\">AVG OPEN RATE<br \/>\n59.74% \u2192 64.71%<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em;\"><strong>1.3 HOURS<\/strong><\/p>\n<p style=\"margin: 0;\">TIME TO CONVERT<br \/>\n3.3 days \u2192 1.3 hours<\/p>\n<p style=\"margin: 0;\">\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em;\"><strong>33%<\/strong><\/p>\n<p style=\"margin: 0;\">COMPLETION RATE<\/p>\n<p style=\"margin: 0;\">\n<\/div>\n<\/div>\n<h3><strong>Content Strategy: <\/strong>Reduced inbox fatigue with smarter, value-driven weekly campaign.<\/h3>\n<p>&nbsp;<\/p>\n<h3>The Approach: Building an Email Marketing Strategy in Australia<\/h3>\n<p>I started by restructuring the flow architecture from the ground up. This meant auditing every existing automation, removing unnecessary steps, and connecting flows so they worked together, not against each other.<\/p>\n<p>The new setup focused on <strong>personalisation and segmentation<\/strong>, tailoring the journey for each customer based on their interaction with programs like <em>Binge Free Academy<\/em> and <em>Back to Basics<\/em>.<\/p>\n<p>Weekly campaigns also got a full refresh. Instead of sending constant promotions, we built a strategic content plan that balanced education, storytelling, and timely product highlights. Each email added value and relevance, helping nurture subscribers in a way that felt more human, not salesy.<\/p>\n<p><b><\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><strong>The Outcome<\/strong><\/h3>\n<p>By simplifying automation and tightening campaign strategy, we transformed email marketing into a consistent, connected experience that aligns with Lyndi\u2019s brand, supportive, down-to-earth, and focused on long-term change.<\/p>\n<p>Now, each message meets people where they\u2019re at, guiding them toward the right program or resource without overwhelming their inbox. The system is smarter, lighter, and built to grow with the brand.<\/p>\n<p>Need help with your email marketing strategy? <a href=\"https:\/\/www.thehuntd.com.au\/email-marketing\/\">Learn more<\/a> about how I can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>lyndicohen.com The Nude Nutritionist, founded by dietitian Lyndi Cohen, helps people build a healthy, realistic relationship with food through online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111308,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[106],"class_list":["post-111307","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Strategy Australia | Lyndi Cohen | The Huntd<\/title>\n<meta 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