{"id":109644,"date":"2025-09-27T08:50:43","date_gmt":"2025-09-27T08:50:43","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&#038;p=109644"},"modified":"2025-10-23T18:53:57","modified_gmt":"2025-10-23T18:53:57","slug":"fearless-swimwear-website-design-email-marketing","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/fearless-swimwear-website-design-email-marketing\/","title":{"rendered":"Fearless Swimwear Website &#038; Email Marketing"},"content":{"rendered":"<div style=\"color: black; font-family: inherit;\">\n<p>&nbsp;<\/p>\n<p><strong style=\"color: black !important;\"><a href=\"http:\/\/Fearlessswimwear.com\">fearlessswimwear.com<\/a><\/strong><\/p>\n<p>A custom Shopify website design and Klaviyo email marketing strategy with smart sizing and personalisation from day one.<\/p>\n<h3><b style=\"color: black !important;\"><br \/>\nScope\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UX Shopify website design and development, Email marketing strategy, Klaviyo automation and personalisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 20px;\">\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">$200k+<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">PRE-ORDERS SOLD IN 24 HOURS<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">750+<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">ORDERS PLACED IN 12 HOURS<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">90%<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">SELL THROUGH IN 24 HOURS<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">15.94%<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">EMAIL CLICK THROUGH RATE<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">$4.37<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">EMAIL REVENUE PER RECIPIENT<\/p>\n<\/div>\n<div>\n<p style=\"margin: 0; font-size: 2em; color: black !important;\"><strong style=\"color: black !important;\">UX<\/strong><\/p>\n<p style=\"margin: 0; color: black !important;\">NO TECH GREMLINS ON LAUNCH DURING PEAK TRAFFIC<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><b style=\"color: black !important;\">The Brief &#8211; Shopify Website Design<\/b><\/h3>\n<p>Fearless Swimwear is Lyndi Cohen\u2019s (The Nude Nutritionist) inclusive swimwear brand designed to help women feel confident in and out of the water. The hero one-piece actually fits real bodies, with flexible sizing that works for different top and bottom combinations.<\/p>\n<p>The Fearless team needed a website and email marketing strategy that reflected their ethos \u2014 real women, real bodies, and swimwear that genuinely fits. The goal was to create an online experience that made every shopper feel supported, seen, and excited to buy.<\/p>\n<p>They also wanted a Shopify website design that made purchasing effortless, no confusing size charts or multiple product listings, and a launch plan that could handle high traffic without a glitch.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 20px; color: black !important;\"><b style=\"color: black !important;\">What We Did<\/b><\/h3>\n<p style=\"margin-top: 20px; color: black !important;\"><strong style=\"color: black !important;\">Website: built for inclusivity and ease<\/strong><\/p>\n<ul>\n<li><strong style=\"color: black !important;\">Magic Sizing for a hero one-piece<\/strong><br \/>\nMost brands overlook that women aren\u2019t always the same size on top and bottom. We built a custom product logic so shoppers can choose a top size and instantly see the matching bottoms. Behind the scenes, it\u2019s multiple SKUs; on the front end, it\u2019s one seamless experience with a smart, body-aware fit selector.<\/li>\n<li><strong style=\"color: black !important;\">Size-specific model gallery<\/strong><br \/>\nRepresentation mattered. We created a gallery that lets customers see each swimsuit on models with similar body types and coverage preferences. They can toggle between looks to find the version that feels most like them, a feature that turns shopping into self-confidence.<\/li>\n<li><strong style=\"color: black !important;\">Theme-level cart add-ons<\/strong><br \/>\nInstead of relying on upsell apps, we built a lightweight system directly into the theme using metafields. The Fearless team can now link complementary products to any item in-store, no extra code, no added cost, just a clean UX.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong style=\"color: black !important;\">Email Marketing Strategy: Personal from the Start<\/strong><\/h3>\n<p>From day one, personalisation drove the plan. We launched with a quiz that asked customers about size, fit, and coverage preferences. Those answers synced directly into Klaviyo as custom properties, powering fully personalised emails \u2014 from welcome to nurture to abandoned cart. A size-12 customer, for example, only sees products and models that match her size.<\/p>\n<p data-start=\"3136\" data-end=\"3402\">For launch week, we used a waitlist-only pre-order model. Subscribers received a password at 7 p.m. sharp, giving them early access before the public. This mix of exclusivity, personalisation, and timing created genuine excitement and connection, not just a sale.<\/p>\n<h3 data-start=\"3842\" data-end=\"3863\"><strong data-start=\"3846\" data-end=\"3861\"><br \/>\nThe Outcome<\/strong><\/h3>\n<p data-start=\"3864\" data-end=\"4190\">The project delivered more than just numbers, it built a foundation for scalable growth. The new Shopify website and email marketing strategy give Fearless a system that feels as thoughtful as the brand itself. Every customer interaction, from browsing to inbox, now feels intentional, inclusive, and uniquely Fearless.<\/p>\n<p>Need help with getting you brand eComm ready? <a href=\"https:\/\/www.thehuntd.com.au\/web-design-and-development\/\">Learn more here.<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; fearlessswimwear.com A custom Shopify website design and Klaviyo email marketing strategy with smart sizing and personalisation from day one. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111321,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[18,106],"class_list":["post-109644","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-web","portfolio_category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify Website Design and Email Marketing | Fearless Swimwear<\/title>\n<meta name=\"description\" content=\"Shopify website design &amp; email marketing strategy for Fearless Swimwear in Australia, UX, personalisation and seamless email automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thehuntd.com.au\/portfolio\/fearless-swimwear-website-design-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Website Design and Email Marketing | Fearless Swimwear\" \/>\n<meta property=\"og:description\" content=\"Shopify website design &amp; 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