{"id":106530,"date":"2024-08-31T04:36:07","date_gmt":"2024-08-31T04:36:07","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&p=106530"},"modified":"2025-10-21T19:24:51","modified_gmt":"2025-10-21T19:24:51","slug":"leaselab-email-automation-strategy","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/leaselab-email-automation-strategy\/","title":{"rendered":"Leaselab"},"content":{"rendered":"

leaselab.com.au<\/strong><\/a><\/p>\n

Building a connected customer journey from first click to signed lease.<\/h3>\n

Leaselab came to me with strong growth goals but no marketing foundation. They had no automated systems or email setup, and leads were being handled manually by the sales team. This made it hard to track conversations or follow up consistently.<\/p>\n

They needed more than ads \u2014 they needed a complete customer journey that connected every touchpoint from first enquiry to ongoing engagement.<\/p>\n

The Challenge<\/b><\/h4>\n

Leaselab\u2019s customer journey is complex. Leads can come from online forms or direct sales conversations, and every path involves multiple team members. Without automation, it was easy for prospects to slip through the cracks.<\/p>\n

At the same time, the brand needed to look and sound consistent across every channel, from paid ads to onboarding emails.<\/p>\n


\nThe Approach<\/b><\/h4>\n

Paid Media & Creative Direction<\/strong>
To boost awareness, I developed a full suite of paid ads \u2014 including creative, copy, and taglines \u2014 all built around Leaselab\u2019s bold, conversational tone. The goal was to simplify leasing, cut the jargon, and make finance feel approachable.<\/p>\n

Campaigns ran across Meta<\/strong> and PMAX<\/strong>, with visuals and messaging tied back to Leaselab\u2019s core idea: \u201cReal Aussie experts, not robots.\u201d<\/em> Each ad was designed to build trust, spark curiosity, and position Leaselab as the friendly expert in an often confusing industry.<\/p>\n

HubSpot Automation Strategy<\/strong><\/h4>\n

With no automation in place, I mapped and built Leaselab\u2019s entire CRM setup from the ground up. This included:<\/p>\n