{"id":105158,"date":"2024-09-03T04:38:46","date_gmt":"2024-09-03T04:38:46","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&#038;p=105158"},"modified":"2025-10-10T06:25:44","modified_gmt":"2025-10-10T06:25:44","slug":"matchbox-website","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/matchbox-website\/","title":{"rendered":"Matchbox Website"},"content":{"rendered":"<div style=\"color: black; font-family: inherit;\">\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/matchbox.com.au\/\"><b>matchbox.com.au<\/b><\/a><\/p>\n<\/div>\n<p><span style=\"color: black; font-family: inherit;\">Matchbox\u2019s previous site was constantly having issues. Filters broke. Click &amp; Collect didn\u2019t link with their in-store systems. Their site was holding them back instead of helping them scale.<\/span><\/p>\n<div style=\"color: black; font-family: inherit;\">\n<p>I rebuilt the site on Shopify 2.0 with a clean, conversion-first design. I developed a custom Click &amp; Collect flow that actually syncs with their retail POS. I ditched the buggy third-party filter apps and used Shopify\u2019s native Search &amp; Discovery, cleaned up product tagging, and removed tech conflicts. The result: a stable, fast, easier-to-manage site with fewer support issues and better user paths.<\/p>\n<p><strong>Key outcomes:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom Shopify build designed from scratch<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click &amp; Collect functionality built for complex retail systems<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-first design with clear user journeys<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlined nav and smart merchandising layouts<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editable blocks so the team can update content without a developer<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>I helped build a platform Matchbox can grow into, not patch over.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; matchbox.com.au Matchbox\u2019s previous site was constantly having issues. Filters broke. Click &amp; Collect didn\u2019t link with their in-store systems. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109705,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[18],"class_list":["post-105158","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matchbox Website - The Huntd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thehuntd.com.au\/portfolio\/matchbox-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matchbox Website - The Huntd\" \/>\n<meta property=\"og:description\" content=\"&nbsp; matchbox.com.au Matchbox\u2019s previous site was constantly having issues. 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