{"id":105044,"date":"2022-01-07T12:25:37","date_gmt":"2022-01-07T12:25:37","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&p=105044"},"modified":"2025-10-24T07:52:20","modified_gmt":"2025-10-24T07:52:20","slug":"au79-website-design-melbourne","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/au79-website-design-melbourne\/","title":{"rendered":"Au79 Sport Website Design"},"content":{"rendered":"

Au79 Sport<\/a> <\/strong><\/p>\n

Branding, Creative Direction & Website Design Melbourne<\/strong><\/h3>\n

Brand Type:<\/strong> Independent Australian start-up
Location:<\/strong> Melbourne, Australia
Website:<\/strong> Brand identity, creative direction and website design<\/p>\n

 <\/p>\n

Project Overview<\/strong><\/h3>\n

AU79 Sport is an independent activewear start-up with roots in Melbourne, built around quality, craftsmanship and design. I worked closely with the founders from the very beginning to shape the brand, from the visual identity through to the website.<\/p>\n

The focus was on creating a strong, timeless foundation through thoughtful website design and branding, giving AU79 a look that feels premium but still authentic and distinctly local.<\/p>\n

Brand Identity & Direction<\/strong><\/h3>\n

The identity needed to strike a balance \u2014 modern but grounded, confident yet approachable. We created a visual system using warm neutrals, crisp typography and subtle design details that add character without feeling overworked.<\/p>\n

The result feels flexible and effortless. It translates seamlessly across packaging, digital and print, while keeping a sense of Melbourne\u2019s creative edge. Every design choice was made with longevity in mind, so the brand can grow and evolve with the business.<\/p>\n

Website Design & Experience<\/strong><\/h3>\n

The website carries that same clarity and intention online. Built with a mobile-first approach, it\u2019s clean, intuitive and easy to navigate. The layout keeps the focus on the product while maintaining a smooth, consistent user experience from first scroll to checkout.<\/p>\n

Behind the scenes, the structure was designed for flexibility, giving the AU79 team freedom to update collections and content without relying on developers.<\/p>\n

The Outcome<\/strong><\/h3>\n

The final brand and website give AU79 a strong, cohesive presence, refined, modern and ready to make its mark in Australia\u2019s growing activewear space.<\/p>\n

Need help creating your own brand identity or website design?<\/strong><\/h3>\n

Let\u2019s chat about building something that feels real and uniquely you. Get in touch \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Au79 Sport Branding, Creative Direction & Website Design Melbourne Brand Type: Independent Australian start-upLocation: Melbourne, AustraliaWebsite: Brand identity, creative direction […]<\/p>\n","protected":false},"author":1,"featured_media":111334,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[18,20],"class_list":["post-105044","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-web","portfolio_category-branding"],"yoast_head":"\nWebsite Design Melbourne | AU79 | The Huntd<\/title>\n<meta name=\"description\" content=\"Website design in Melbourne for AU79 sport, an independent start-up brand built with clean design, clear strategy, and timeless identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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