{"id":102583,"date":"2024-09-10T23:07:27","date_gmt":"2024-09-10T23:07:27","guid":{"rendered":"https:\/\/www.thehuntd.com.au\/?post_type=portfolio&#038;p=102583"},"modified":"2025-09-20T07:51:40","modified_gmt":"2025-09-20T07:51:40","slug":"camperdown-dairy","status":"publish","type":"portfolio","link":"https:\/\/www.thehuntd.com.au\/revamp\/portfolio\/camperdown-dairy\/","title":{"rendered":"Camperdown Dairy"},"content":{"rendered":"<div style=\"color: black; font-family: inherit;\">\n<p><a href=\"https:\/\/matchbox.com.au\/\"><b>matchbox.com.au<\/b><\/a><\/p>\n<p>Camperdown Dairy is an Australian-owned brand with a long-standing reputation for quality and heritage. Based in regional Victoria, they\u2019ve built trust over generations \u2014 known for producing honest, good dairy without the gimmicks.<\/p>\n<p><strong>The brief<\/strong><br \/>\nCreate packaging for their multipack yoghurt that felt instantly familiar \u2014 something that reflected their country roots and looked like it had been sitting on a family-owned milk bar shelf for decades (in the best way).<\/p>\n<p>We leaned into vintage-style typography, old-school framing, and a nostalgic layout that gave it that \u201calways been here\u201d kind of feel. The design had to stand out in fridge doors, but still feel understated and trustworthy \u2014 just like the product itself.<\/p>\n<p>This packaging set the tone for future product extensions and helped reinforce the brand\u2019s place as a heritage name in Aussie dairy.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>matchbox.com.au Camperdown Dairy is an Australian-owned brand with a long-standing reputation for quality and heritage. Based in regional Victoria, they\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102585,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[20,98,97],"class_list":["post-102583","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-packaging","portfolio_category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Camperdown Dairy - The Huntd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thehuntd.com.au\/portfolio\/camperdown-dairy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camperdown Dairy - The Huntd\" \/>\n<meta property=\"og:description\" content=\"matchbox.com.au Camperdown Dairy is an Australian-owned brand with a long-standing reputation for quality and heritage. 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