If you love your logo design, but it’s looking a bit dated. Our creative and graphic design team will fine-tune and jazz up your logo to give it a refresh, keeping it relevant and looking ace.

How we roll…

First, let’s chat. We want to get to know you and your brand outside of your inbox and discuss what’s working, what we can ditch, and how flexible we can be with the art direction. We will analyze the hell out of your current brand assets and logo to dissect the best path to trek down.

We are always open and honest with our feedback to give you tailored options that are unique to your brand vision. This is an exciting time, as you get ready to showcase your new look to all your die-hard fans.

01 | Moodboard + Logo Concepts
Based on our analysis of your current brand, our branding and graphic design gurus will create a moodboard that includes colour, design focused and lifestyle type images. This process will set the tone for the overall creative direction of your new logo and brand identity.

Your moodboard will include suggested font pairing with keywords or phrases that suit your business voice, colour palette guide, and example images that will reflect your brand persona. This is yours to keep, frame it, scrapbook it, the choice is yours.

Now our super excited graphic designers will get to work to design 3 logo refinement options for you. These options will utilise your existing brand elements to show you how we can refresh what you currently have. As this is a refresh only, the concept may only be small variations such as, changing the placement of assets within your logo, or updating kerning or thickening or thinning out the current font to enhance what you already have.

You’ll get up to 3 rounds of minor tweaks to the logo concept you love the most. Most clients don’t need all three, but we like to provide ample wiggle room just in case.

To help you visualise how your logo will look in the real world, we’ll create and present your logo on a few in-sitchu mockups.

Once we refine your logo to perfection, we’ll send you the logo files to get cracking on rolling out that new look.

03 | Style Guide
The Huntd’s brand and logo style guide is your bible to help show off your new look, and turn some heads. Use your bible to seamlessly adapt your awesome modern brand refresh across every touch point of your business.

Your style guide will include instructions and a set of rules on how to best use your logo, a collection of brand fonts for both digital and print applications, colour palettes with image style examples and any other assets such as brand icons that we suggest for the brand.

A noteworthy thought… The complexity and size of your brand style guide will significantly depend on the scale of design work we create for your business.  

A brand bible is your new bestie to help express the fundamentals, backbone and identity of your brand. It is the DNA to your brand, a set of guidelines that blueprints your brand story in depth to ensure that anyone that joins your team can powerfully convey your brand identity and message to your audience. 

Some people mistake a style guide with a brand bible, but that’s kind of like comparing a dingo to a shitzu. Your brand identity guidelines are delve deep into the essence of who you are and what your brand values. A brand bible is a 30-40 page handbook that includes all elements of a style guide as well all the ins and outs of your brand pillars to keep your brand message flowing consistently to flaunt a kickass brand identity.

It’s for anyone who wants to refine their brand story for consistency across all communications, internally and externally. 

How it works…

Brand Consult
Let’s chat. For 1 hour. In a brand strategy workshop. A consult with our creative gurus will help our graphic designers and creative team to learn and understand everything about your brand. We want to know your history, your vision, and why it is important to you and your loyal customers.

Our Breakdown
We’ll unify everything you have told our creative geeks and advise you on a refined approach and direction to help strengthen your brand story and vision. We then reinforce the new strategy into your new brand bible communications guidelines.

The finished product
Your brand bible will be your go-to guide to outline every chunk of your brand including – brand personality + values, vision, tone of voice and position in the market. It will also include a guide on your brand fonts and colours for digital and print on how to use your logo across multiple platforms. The bible will also address social cues, image direction and graphic rules and elements suggested for the brand.